Candidate expectations are evolving with the job market in 2025. Understanding what attracts top talent and how your business can align its recruitment strategy increases hiring success.
Diversity, equity, and inclusion (DEI), competitive salaries and benefits, and flexibility are among the job expectations candidates look for in 2025. Mental health resources, professional development, and social responsibility also are in high demand.
Diversity, Equity, and Inclusion
Seeing employees of diverse backgrounds at all organizational levels helps candidates visualize themselves getting hired and advancing in the company. Also, providing customized guidance, resources, and support demonstrates the importance of employee career development. Additionally, offering programs that support feelings of belonging shows all employees are valued and respected. These factors encourage candidates to apply for jobs.
Competitive Salaries
Most candidates change jobs to earn a higher salary. Also, many cities and states are passing salary transparency laws to reduce wage inequality. Therefore, job postings should include salary ranges to encourage qualified candidates to apply.
Attractive Benefits
Benefits that support candidates’ needs and lifestyles encourage candidates to apply for jobs. The most in-demand benefits include:
- Personalized healthcare
- Retirement plan with company match
- Financial education programs and services
- Childcare assistance
- Tuition reimbursement
Flexibility
Candidates look for work-life structure to reach personal and professional goals. As a result, companies that offer remote or hybrid work, a flexible schedule, and generous paid time off (PTO) are attractive.
Mental Health Resources
Candidates seek a culture focused on wellness, access to mental health services, and empathetic leadership when deciding where to work. Policies and programs that care for employees and support physical and mental wellness are in high demand.
Professional Development
Ongoing training opportunities support career advancement. For instance, technology-focused training sessions are important because technologies are constantly developing. Candidates who stay current with technological changes can stand out in the job market, secure interviews, and potentially negotiate lucrative job offers to fit their needs and lifestyle.
Job postings should include internal and external professional development opportunities included with the role. Demonstrating the potential for career growth encourages qualified candidates to apply.
Social Responsibility
Many candidates desire to work for companies whose values, ethics, practices, and social impact align with theirs. For instance, some candidates look for employers involved in sustainability initiatives. Organizations that take action to decrease their carbon footprints can attract these candidates to relevant job openings.
Get Help with Hiring in 2025
Partner with HireCall to help fill your hiring needs in 2025 and beyond. Contact us to discuss your hiring needs today.
