One of the most important interview questions you may be asked involves what you know about the company. Your answer impacts the interviewer’s impression of you.
Sharing what you know about the company indicates how much you want the position. This affects whether you advance in the hiring process.
Follow these guidelines to properly answer an interviewer when they ask what you know about their company.
Research the Company
Learn all you can about the business. Include the latest news, target markets, strategies for making money, and hiring information.
Use the company’s website to find out about the organization’s history, mission, vision, and values. See what a typical day working there is like.
Visit employer review sites like Glassdoor to see what current and former employees say about working for the organization. Look for the issues that most impact where you decide to work.
Google the company to uncover the latest developments and future plans. Perhaps the business is planning to launch a new product or expand into a new market.
Share What You Know About the Company
Prepare two or three relevant facts you learned about the business. Consider including one detail about the company’s past, another about its current operations, and an aspect of the company’s broader goals.
Share how your skills and experience will add value to the organization. This may include how you can help reach one or more company goals.
Clarify Why You Want the Job
Express your motivation for wanting the position. This may be due to your deep respect for the business or an opportunity to advance your career.
Managers look for motivation when deciding which candidate to hire. Motivated employees typically stay engaged and productive throughout the day. They also tend to remain with the organization long-term.
Example of an Appropriate Answer
“I know this company is among the biggest electronics retailers in the Midwest. Last year was your most profitable since the business was established in 1994. I follow your organization and know you will be entering new markets next year. I am excited about potentially being part of this new phase of operations.”
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