Gen Z was born between 1997 and 2012. The World Economic Forum estimates this generation will make up 27% of the workforce by 2025.
If you are hiring for entry-level positions, members of Gen Z might be among your targeted candidates. However, these job seekers require an approach that differs from other generations.
Understanding what Gen Z looks for in employers can help add them to your team. The following suggestions can help.
Implement these three strategies to hire Gen Z talent.
1. Use Technology
Because Gen Z grew up online, they are highly skilled in using technology and social media. As a result, you must use technology and social media to attract these job seekers.
For instance, consider using organic and paid content to share your job postings on social media. Also, use direct messages (DMs) or links to online application forms to invite Gen Z to apply to your open roles. Plus, let applicants send their cover letters in video format.
During interviews, share how your organization uses technology in its business processes. Examples include digital internal communication platforms like Slack and automation tools like Later. These tools show Gen Z that your company stays current with technology.
2. Offer Flexibility
Since Gen Z grew up during turbulent times, they want to work for companies that are adaptable and responsive. As a result, you must provide flexible work options to attract these job seekers.
For instance, remote or hybrid work greatly appeals to Gen Z. Or, a condensed workweek may be suitable for onsite roles.
A flexible schedule is very attractive to Gen Z. Having quality work completed on time is more important than the number of hours put in each week.
Contract work is highly desirable to Gen Z. Many prefer to work part-time or have side hustles for a better work-life balance.
3. Emphasize Professional Development
Gen Z values opportunities for career growth. As a result, you must point out the opportunities for advancement within your organization.
For instance, talk with Gen Z during interviews about working with their managers to map out career paths with your company. Also, share how managers provide opportunities for skill development that can lead to professional advancement.
Discuss how your company’s mentorship program provides guidance and advice for career development. Include how managers provide stretch assignments, delegate tasks, or offer cross-training to develop the skills required for promotions.
Partner with a Staffing Agency
HireCall can provide you with additional strategies to hire Gen Z talent. Find out more today!
